At NewUrban, we create luxury hats for a fresh everyday style. With unisex designs based on the classics, NewUrban hats are served with a street style edge by updating traditional shapes with a clever use of interesting fabrics and detailing. Crafted in a selection of luxury fabrics and materials, our extensive product range covers the key trends and colours for each season whilst retaining a classic feel. Styles and shapes range from the traditional and vintage end of the scale with NewUrban signature trilby hats and flat caps, through to fresh, on-trend hat styles.

Established in London, England in 2001, NewUrban was formed using the knowledge and impressive business heritage built up from a more traditional family accessories firm that dates back to the 1960s. By adapting and updating these sound business foundations for a younger and more current market, we created a brand new generation of hats. We have set out to produce traditional hats but for the non-traditional urban market, trendy yet commercial but always representing great value.