NewUrban Hats - The story behind the brand

At NewUrban, we create luxury hats for a fresh everyday style. With unisex designs based on the classics, NewUrban hats are served with a street style edge by updating traditional shapes with a clever use of interesting fabrics and detailing. Crafted in a selection of luxury fabrics and materials, our extensive product range covers the key trends and colours for each season whilst retaining a classic feel. Styles and shapes range from the traditional and vintage end of the scale with NewUrban signature trilby hats and flat caps, through to fresh, on-trend hat styles.

Established in London, England in 2001, NewUrban has gone from strength to strength and is continuing to grow and make a firm impression on the specialist global hat market. Although Newurban is a fresh, relatively new brand, we were formed using the knowledge and impressive business heritage built up from a more traditional family accessories firm that dates back to the 1960s. By adapting and updating these sound business foundations for a younger and more current market, we created a brand new generation of hats – NewUrban.

We set out to produce traditional hats but for the non-traditional urban market, trendy yet commercial but always representing great value, so the brand name was devised to reflect this image.

Working with a series of specialist hat producers in the UK, Europe and the United States, we are able to call on different artisans for the specific hat style or fabric they have expertise in.

As a young, growing business, we have learnt along the way the importance of quality and presenting good value for money to our customers, so we always focus on using the finest quality products and materials for durable hats at an affordable price.

We also have long standing collaborations with other specially chosen hat brands, such as Kangol, Christie’s and Bailey’s.

Looking into the future, our main plan is to continue developing the hat business and to expand NewUrban's collections into other complementary accessories such as gloves and scarves.